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The Powerful Mobile Business Management Tool Quest Panorama Drives Sütaş Business Decisions with Correct Insights

Sütaş utilizes mobile business management tool Quest Panorama to achieve effectivity in the field and manages distributors via EnRoute Panorama within the field sales systems. The leading brand in dairy sector Sütaş teams with Univera for detailed sales and distribution analysis to drive business with correct insights.


Sütaş is Turkey’s one of the leading milk and dairy products manufacturer. Sütaş processes 750 million liters of milk annually, and has 70 varieties of dairy products. Sütaş products are delivered to 122.500 sales points throughout Turkey with 1.700 vehicles and reaches every 8 household out of 10 in Turkey.

Sütaş & Univera’s cooperation started in 2010 with Panorama "Electronic Order Module" and continued on with Quest Panorama project that is used by the merchant teams under Sütaş Commercial Marketing Department. Univera’s mobile business management tool Quest Panorama helped Sütaş increase mobile staff performance and speed up decision making process both in administrative and operational issues.

Following these two successful projects, both parties started to work on "Monodistributor Management Project".  

The main project targets were to be able to gather ad-hoc/ fast information to make detailed analysis for correct business decisions in order to become the leader among the competition. Thus, the requirements of the project were shaped as follows:

  • Determine and classify the sales points

  • Gather ad-hoc sales information

  • Reflect commercial marketing activities to the field correctly

  • Track coolers at point of sales

 

All above these requirements were met by "Monodistributor Management Project" and both the channel and field sales processes become traceable. Currently, 750 vehicles can issue invoices on the field, 15 managers and 50 operational staff rely on correct and on-line information from Panorama product family to make correct sales decisions.

Sütaş Business Solutions and Support Manager Fatih Göçmen made a speech on 14th Mobile Technologies Day and stated their level of contentment as "We have come together with Univera in 2010, which turned out to be a remarkable business cooperation today. I would like to thank all members of Univera Team for their support during the implementation and deployment of this project and their true guidance that led us to the success of this project." He also mentioned they plan to use Field Agent module of EnRoute Panorama in near future to measure the efficiency of field team through the field managers.

Learn more about Quest Panorama, the powerful mobile business management tool from Univera.