With changing shopping habits during the pandemic, the increasing demand for fast moving consumer goods made speed and efficiency a necessity for companies in their field operations. Increasing consumer demands in many areas, especially in fast moving consumer goods, made digitalization necessary in wide distribution and field operation processes. According to research, the online fast moving consumer goods sector (FMCG) increased its pre-epidemic growth rate almost 3 times reaching 159%. It is expected that companies that increase their visibility and accessibility will also increase their sales volume up to 60%. Univera EnRoute Product Manager Ömür Yesügay stated that companies that can direct their field teams from the head office and take action by quickly evaluating instant data from the field can bring speed and efficiency to their business. He added, "for companies operating in sectors that require wide distribution and field operations, such as in the FMCG sector, the monitoring of these processes requires a systematic structure. Digitization of field sales and distribution operations increase the agility of companies and expand their business volumes. Companies that accelerate their operations with regular data flow and keep the pulse of the field can stand out in this competition.”
It eliminates irregular information flow and inefficient business processes
Ömür Yesügay said that companies that support central management by digitizing field operations and management of distribution channels can quickly respond to the instant demands of consumers with the data they receive from the field. He added, “The most preferred module of our EnRoute multi-channel sales management solution, which increases the dominance of the central management is FieldAgent . It enables us to completely eliminate the irregular flow of information and inefficient business processes that physical distances can bring. We bring together the necessary equipment for the optimization of all field operations with our module, as well as enabling sales managers to manage field teams from the head office and their mobiles. We bring together all field operations such as online visual sales tracking, reporting, visit, route tracking, sending online messages to your sales representatives, assigning tasks, leaving customer-specific notes, tracking with maps and collecting information from the field with flexible forms,".
Brings data-based infrastructure to strategic goals
Univera EnRoute Product Manager Ömür Yesügay pointed out that with FieldAgent they offer companies the advantage of making the right strategic move with the regular data flow based on the field provided by the module. He added, “with our solution, which has become a necessity rather than a choice for companies, we do not only strengthen the communication between field teams and sales managers in the head office by digitizing field operations; but also guide companies to reach their targeted customer satisfaction. as well as provide a solid infrastructure based on data for short and long-term strategic goals.”
With changing shopping habits during the pandemic, the increasing demand for fast moving consumer goods made speed and efficiency a necessity for companies in their field operations. Increasing consumer demands in many areas, especially in fast moving consumer goods, made digitalization necessary in wide distribution and field operation processes. According to research, the online fast moving consumer goods sector (FMCG) increased its pre-epidemic growth rate almost 3 times reaching 159%. It is expected that companies that increase their visibility and accessibility will also increase their sales volume up to 60%. Univera EnRoute Product Manager Ömür Yesügay stated that companies that can direct their field teams from the head office and take action by quickly evaluating instant data from the field can bring speed and efficiency to their business. He added, "for companies operating in sectors that require wide distribution and field operations, such as in the FMCG sector, the monitoring of these processes requires a systematic structure. Digitization of field sales and distribution operations increase the agility of companies and expand their business volumes. Companies that accelerate their operations with regular data flow and keep the pulse of the field can stand out in this competition.”
It eliminates irregular information flow and inefficient business processes
Ömür Yesügay said that companies that support central management by digitizing field operations and the management of distribution channels can quickly respond to the instant demands of consumers with the data they receive from the field. He added, “The most preferred module of our EnRoute multi-channel sales management solution, which increases the dominance of the central management, is FieldAgent. It enables us to completely eliminate the irregular flow of information and inefficient business processes that physical distances can bring. We bring together the necessary equipment for the optimization of all field operations with our module, as well as enabling sales managers to manage field teams from the head office and their mobiles. We bring together all field operations such as online visual sales tracking, reporting, visit, route tracking, sending online messages to your sales representatives, assigning tasks, leaving customer-specific notes, tracking with maps and collecting information from the field with flexible forms,".
Brings data-based infrastructure to strategic goals
Univera EnRoute Product Manager Ömür Yesügay pointed out that with FieldAgent they offer companies the advantage of making the right strategic move with the regular data flow based on the field provided by the module. He added, “with our solution, which has become a necessity rather than a choice for companies, we do not only strengthen the communication between field teams and sales managers in the head office by digitizing field operations; but also guide companies to reach their targeted customer satisfaction. as well as provide a solid infrastructure based on data for short and long-term strategic goals.”