Param, further strengthens its leading position in the industry
Param, Turkey's most valuable fintech, acquired Univera and Univis. Param, the leader of the fintech industry, continues its journey to growth. Having acquired Univera, the architect of innovative software solutions, and its subsidiary Univis, Param will expand its ecosystem with different solutions in the field of financial technology. In the new era, brand new cooperation opportunities will arise between Univera and Finrota and Kredim brands, which are part of Param. In this way, while end-to-end solutions are offered for the needs of companies, this process will increase and strengthen talents and expertise under the Param's roof.
Param, which has acquired Univera and its subsidiary Univis, will have the opportunity to increase its financial inclusion with the synergy that will arise from the contributions of these two companies. While Univera's wide product range will meet with Param's financial technology, Param's payment systems will be integrated into the flows between Univera's customers such as distributors, dealers and sub-dealers. In addition, an integrated finance infrastructure will be offered with the capabilities provided by Kredim. Univera will also support Param's expansion into the Europe with its customer and product portfolio. While Kredim, which is part of Param and which has introduced the “Buy Now, Pay Later” model, which has become a rapidly growing trend in the world, in Turkey provide cash solutions to the dealer network in Univera, Finrota will create added value with its online collection and open banking expertise. In addition, with the participation of human resources talents at Univera, Param will have a stronger staff in the field of technology.
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It offers innovative solutions with 30 years of know-how.
Univera, which carries out its activities with the mission of developing software that brands can manage their Sales, Service and Logistics processes on a single platform, and providing all the services needed for the complete digitalization of these processes, is the leading brand of the sector with its 30 years of know-how. With its access to more than 270 thousand points, it is among Turkey's most important companies and one of the 500 largest service exporters. Univera ensures that business processes are carried out quickly and with minimum error with the software it has created for the needs of different sectors on subjects such as Multi-Channel Sales Management, Business Partner Management, Mobile Team Management, Warehouse and shipping Management, Field Data Collection, Supply Management. In addition, it also carries out projects in many countries of the world. Univis, on the other hand, continues its activities, which started in the fields of AI/DC and IoT, by providing software, hardware, support and project services in sales, service and logistics.
Param Founder and CEO Emin Can Yılmaz: “We maintain our leading position in the sector”
Param Founder and CEO Emin Can Yılmaz, who shared his views on Param's acquisition of Univera and Univis, said, "With our vision of 'making life easier for everyone, everywhere with financial technologies', we offer solutions to our corporate and individual users, while maintaining our leading position in the sector. In 2022, we have become the most valuable fintech in the industry after receiving an investment based on an assessment of 217 million dollars from the European Bank for Reconstruction and Development (EBRD), CEECAT Capital, Alpha Associates and Revo Capital. In 2022, the number of users reached 5 million, the number of cards to 7 million, and the amount of spending with Param to 9.2 billion TRY. While we left behind the first quarter of 2023 with the growth records we achieved in our fields of activity, we are moving forward by achieving significant successes in the rest of the year.
Turkey's leading virtual POS solution ParamPOS' transaction volume exceeded 10 billion TRY in May with an increase of 34 percent compared to April. With this record-breaking increase, we achieved a growth rate of 380 percent compared to the same period of the previous year, and increased our total market share to over 30 percent. With our advanced technologies that we have implemented in the finance inductry, we make a presence by making investments in the European countries we target as well as in Türkiye. In line with our growth journey, we acquired Univera, which develops innovative software solutions, and its subsidiary Univis. We believe that Param and Univera will achieve an important synergy and compete more effectively with other strong players of the sector, both in national and international markets. Univera will have the opportunity to provide end-to-end economic and integrated services to its customers by utilizing financial technologies, which is Param's area of expertise. Thanks to our technology power, expert team and R&D experience, we will develop products and services and create innovations that make a difference. By introducing the powerful industry players that contribute to Türkiye's economy with Param's embedded finance solutions, we will further expand the currently created trade volume with easier collection management, alternative income sources, and higher order catching opportunities. Param will continue to invest and contribute to the economy and employment”. Speaking about Univera's joining the Param Group, Univera General Manager Merthan Kaleli stated that with the merger, they would be able to compete more effectively in both national and international markets. He emphasized that Univera would provide financial credit and payment advantages by combining the end-to-end integrated sales, service and logistics digital transformation services it provided to its customers with financial technologies, which is Param's area of expertise. Emphasizing that they are the industry leader in sales and logistics software in the FMCG sector, Merthan Kaleli invited all of their customers, business partners and employees to be a partner in this exciting development that will carry the Univera and Univis brands to the future even more strong.
About Univera
Univera, which is among the top 500 service exporter companies in Turkey, offers digital transformation solutions to companies in sales, service and logistics with its 30 years of knowledge and experience. Univera, which has been among the top 5 software companies in the world for 4 consecutive years in the POI Retail Execution report published by the Promotion Optimization Institute, serves its customers nationally and internationally with its nearly 200 employees.
About Univis
Univis was established in 2014 to develop Automatic Identification / Data Collection (AI / DC) and IoT solutions and to provide support services to the IT industry. It offers Information Technologies Solutions to many sectors with an innovative approach. Univis provides support for companies to progress by using up-to-date technologies with the hardware sales, technical service and information support services it provides.